Indian Fashion Brands
Looking at post-independence, Indian fashion was a cluster of traditional weavings with a lot of variations, later with the influence of western culture, we got a common ground of clothing. From the 90’s era onwards, a lot of influencers like actors, celebrities could set trends of designs that seemed extinct. Now Indian fashion brands have also taken their place in the top of the world fashion.
What is a fashion brand?
Brands always focus on giving out the best product among others in the market. A brand should be relevant to the needs of the customer i.e, it has to work and produce clothes to please the mindsets of all classes of people. For a brand to achieve people’s appreciation, it has to work on the quality of clothing, the prestige it maintains, the tags labelled. A brand that does not satisfy the basic values needed to please the society has a lesser chance in succeeding and sustaining in the market.
Many fashion brands have made great strategies to expand their empire and gain people’s applause. In a country like India, where there are wide varieties of cultures and styles, it is quite a challenge to fulfil the requirement of customer’s needs and pave your way through the competition. Especially for the clothing lines founded in India, they do face a lot of tasks to keep up with the brands from overseas. Despite all these challenges and tasks, there are many fashion brands which came into the spotlight.
Today, these brands not only supply their products all over India but also are being exported abroad. With many fans from all over the globe, these brands have levelled up in the fashion industry. Many Indian brands are popular in today’s world. These brands in the fashion industry have been successfully running way before the Make in India campaign. Here’s a list of Indian Fashion brands that are leading and competing with the best of the best. Most of these brands are usually assumed to be from elsewhere.
Top Indian Fashion Brands
Owned by Mohan Clothing Co. Pvt Ltd Blackberrys was established in the year 1991. It has 94 company-owned showrooms, 21 franchise shops and is present in over 900 multi-brand outlets till date.
The Raymond Group was formed in the year 1925. Its headquarters is in Mumbai, India. This brand is spread all across India and overseas in over 200 cities.
Aditya Birla Group owns this brand since 2001. It was first bought in the 90s by Madura Garments from Hollin and Co Ltd.
Set up in 2005, this brand played a key role in women’s retail in India. With more than 100 stores across the country, the company is now planning to expand in the South East Asian markets.
Gini & Jony
Present in about 106 cities, Gini and Jony was founded in the year 1980. It was promoted by the Lakhani Brothers since then.
Owned by Madura Fashion and Lifestyle, a division of Aditya Birla Group this Indian brand was set up in 1989. Total of 300 outlets are provided all over India.
This brand is available through more than 240 company-owned outlets and over 1300 multi-brand outlets. It was launched by Oswal Woolen Mills Ltd in the year 1984.
This brand for women and girls was founded by Meena Bindra from her home in New Delhi, India. It has more than 200 multi-brand outlets and over 150 exclusive outlets.
Established in the year 1999, this brand provides more than 570 stores spread over 180 cities across India and abroad. Ravi Modi under his company Vedant Fashions founded this brand.
One of the largest menswear brands in India, Peter England is a part of Madura Fashions, a division of Aditya Birla Pvt Ltd.
W For Woman
W started its journey from the year 2001, led by OS Pasricha and AS Pasricha. Now it is one of the most famous brands in India for women and has drastically gained fame through its excellence.
Established by Mridula Jain, thus brand gained pan-India recognition in less time and packs a huge turnover every year. It is famous for its unique ethnic designs and style.
Owned by the Tata Group, Westside was founded in the year 1998. It has stores spreads over about 82 major cities in India.
Created in 2009, Aurelia is a part of TCNS CLOTHING CO. Ltd, which is owned by two brothers- AS Pasricha and OS Pasricha. The store count is more than 400 across the globe.
Founded by John Bissel, Fabindia now has over 200 showrooms across India and a few overseas. It is famed for its unique Indian designs and the quality of its products.
Therefore these are some of the top fashion brands in India. There are many other brands that aren’t in the list but have also gained a respectable audience in the present world. All of these Indian brands are globally gaining fame. They have their unique styles in the fashion industry. In addition, the time of the establishment of these fashion brands has also helped in making them a success.
Let’s discuss these brands and execute the catchphrase- “Vocal for Local”. In other words, we no more lag in the fashion industry with such big brands established for decades, it’s time we get vocal about these local brands. We no more need to look away for even western formal designs since the portfolio of this set of brands covers it all. It only takes your decision to choose these brands over others and thereby being the torchbearer of Indian economic growth.